Should Your Marketing Plan Be Updated?
There are goals in every organization. When you began your business, you created a plan. Have you met those goals? Sometimes it can be difficult to tell if you need to make changes, especially when...
View ArticleTips for Creating a Content Calendar
Fresh, well-written, and relevant content is an integral part of a successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management...
View ArticleContent Marketing Outline
There’s no question about it. To succeed in today’s digital world, your business needs to have a content strategy in place. A content strategy allows you to create, manage, and measure all of your...
View Article3 Metrics to Improve Your Cross Media Campaigns
When increasing the success of your organization’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receive from the things...
View ArticleIntegrated Marketing Software: A Must-Have for 2015
No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and...
View Article5 Mobile Marketing Tips
Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind,...
View Article4 Mobile Marketing Technologies for Printers
To the average person mobile advancements are convenient, but to a marketer or advertiser, mobile is clutch. Over the past few years mobile media has made a lasting impression on sales for...
View Article5 Tips to Manage Your Business’s Social Media
Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your...
View Article5 Tips for Creating Must-Scan QR Codes
Whether it’s for your business, or for a customer, QR codes are a great way to add value to the pieces you print. Why are QR codes so valuable to print? Because they provide a quick and convenient way...
View Article5 Tips to Increase Email Open Rates
As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and...
View Article4 Ways to Get More Followers on Twitter
Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a...
View Article10 Ways to Get Creative with Content Marketing
Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for...
View Article4 Ways to Take Advantage of Local Marketing
Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community...
View ArticleStorytelling in the Business World
Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do...
View ArticleMaintaining Consistency in Marketing
In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can...
View ArticleWhat’s Your Company’s Value?
When considering how you’re going to market and position your business, always keep in mind one simple fact: your customers want you to make their companies and lives better. Does your marketing...
View ArticleHow to Turn Your Website into Your Top Sales Rep
The gap between your print business and the digital world is shrinking…fast. The fact is, your customers are out surfing the web right now, sharing stories on social media, utilizing Web-to-print...
View Article5 Ways to Make the Most of Online Marketing
Marketing online is much more than opening a website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors....
View Article8 Steps Towards a Successful Transformation
The following is an excerpt from my book, “Business Transformation: A New Path to Profit for the Printing Industry.” To read the full book, or to contact me directly with any questions, comments, or...
View Article7 Ways to Incorporate Mobile into Your Next Event
These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference?...
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